Kathmandu, April 2026
Samsung Nepal is pleased to open pre-order for its newest A series — the Galaxy A57 5G and Galaxy A37 5G. These devices bring a refined set of upgrades across all fronts: a more polished physical design, a smarter camera system, and a broader suite of intelligent software tools. Whether for professionals, students, or everyday users, the new Galaxy A series is engineered to handle daily tasks more effortlessly than before. The Galaxy A57 5G and Galaxy A37 5G, is now available for pre-order in Nepal from April 5th to April 18th, 2026 (till the stock lasts). 

Mr. Pranaya Ratna Sthapit, Senior Director, MX Business, Samsung Nepal “The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users. With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion. With the introduction of our extended 24-month EMI facility, we are redefining accessibility—bringing Samsung’s most advanced innovations within easier reach than ever before and empowering more customers to experience technology without compromise. “

Key Features:
Enriched Awesome Intelligence for Everyday Life¬
Powered by One UI 8.5, the Galaxy A57 5G and Galaxy A37 5G introduce Samsung’s enhanced Awesome Intelligence, designed to simplify everyday interactions.
New features like voice transcription convert recordings, calls, and voicemails into text. At the same time, AI Select enables intuitive on-screen actions, including text extraction and seamless drag-and-drop across apps in multi-window mode.
Creative tools such as Object Eraser, Filters, and Edit Suggestions make photo editing faster and more natural. The Galaxy A57 5G further enhances creativity with Best Face for perfect group shots and Auto Trim for effortless video editing.
With Circle to Search with Google, now supporting multi-object recognition, users can explore multiple elements within an image at once. Meanwhile, upgraded Bixby and Gemini enable more natural, conversational interactions—from controlling settings to managing tasks across apps.
Advanced Camera for Every Moment
Both devices feature a versatile triple-camera system led by a 50MP main sensor, delivering clear, detailed images across different lighting conditions.
With enhanced ISP and Nightography, users can now enjoy sharp, clear photography at night and capture brighter, more natural photos and videos even in low light. AI-powered scene optimization ensures balanced portraits, natural skin tones, and improved background separation.
The Galaxy A57 5G further elevates the experience with enhanced image processing, delivering sharper details, richer contrast, and faster shutter speeds for capturing moments with greater clarity.

Refined Design with Reliable Performance
The

Galaxy A57 5G and Galaxy A37 5G feature a sleek, modern design with slimmer bezels and a refined triple-camera layout. The Galaxy A57 5G stands out with its slim 6.9mm profile and lightweight build, offering a premium in-hand feel. A 5,000mAh battery supports up to two days of usage with Super Fast Charging.
A larger vapor chamber on the Galaxy A57 5G ensures sustained performance during extended use, while vibrant Super AMOLED displays with Vision Booster deliver an immersive viewing experience indoors and outdoors.
Built to Last with Enhanced Security
Designed for everyday durability, both devices come with IP68 water and dust resistance, providing added peace of mind.
Samsung reinforces long-term usability with up to six generations of OS upgrades and six years of security updates, ensuring devices remain secure and up to date.
Security is further strengthened with Knox Vault, along with features such as the Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and the new Private Album with intelligent Privacy Alerts for greater transparency and control.
Pre Order Details
Pre-order for the Galaxy A57 5G and Galaxy A37 5G will officially start 5th April via the official campaign website: https://samsungcampaigns.com .To make the launch even more exciting, customers can unlock exclusive pre-order benefits available for a limited time. 
Product Availability:
Model    RAM/ Storage    Colors    Price/Unit
Galaxy A57 5G    12GB/256GB    Dark Blue, Gray, Violet    NPR. 89.999
    8GB/256GB        NPR. 84,999
Galaxy A37 5G     12GB/256GB    Dark Green, Light Violet, Gray    NPR. 79,999
    8GB/256GB        NPR. 72,999
    8GB/128GB        NPR. 64,999

Pre Order Offers
Model     Offer    EMI
Galaxy A57 5G (12+256GB)    NPR 4000 worth Memory Upgrade     Starting at NPR. 1764/month^
EMI up to 24 months
Galaxy A37 5G (12+256GB)    NPR 2500 worth Memory Upgrade    
Galaxy A37 5G (8+256GB)    NPR 2500 worth Memory Upgrade    

Samsung, the pioneer in introducing electronics EMI in Nepal, introduces a 24-month EMI option while continuing to offer the existing 12-month EMI facility across Smartphones, TVs, and Home Appliances accessible with Samsung Insta Finance service powered by Hulas Fin serve Hire Purchase Ltd. This enhancement provides customers with an additional option to reduce their monthly installment amount by half, making it easier than ever for customers to own Samsung’s latest innovation without financial strain. The process is hassle-free and requires only your citizenship.