Kathmandu, Nepal - 21st September, 2026 - The Yamaha Blue Fest, the Biggest Exchange Mela, officially opens today at Bhirkutimandap, Kathmandu, marking the start of a six-day celebration running through Aswin 10. Organised by Yamaha Nepal through its authorised distributor M.A.W Rides Pvt. Ltd., the event begins with a formal inauguration ceremony, setting the stage for a week filled with exchange offers, financing deals, and live entertainment.

The inauguration brings together dealership representatives, company officials, and Yamaha enthusiasts to mark the beginning of what has become one of the most anticipated two-wheeler events in the country. Following the opening ceremony, visitors are able to explore Yamaha's full range of hi-tech scooters and motorcycles on display at the venue.

Through the course of the festival, customers can exchange their existing two-wheelers with the help of more than 50 trained valuators, ensuring guaranteed maximum valuation on every vehicle brought in. The event also rolls out the Changa Chet campaign, encouraging riders to upgrade to a new Yamaha, along with cash back offers of up to Rs 10,00,000 on eligible exchanges.

To make ownership easier, Yamaha offers on-the-spot financing through Nagarikta, along with low EMI plans extending up to 40 months. Visitors also get the chance to win hi-tech gadgets through activities held throughout the mela.Speaking at the inauguration, Deepak Agrawal, ED and CEO of MAW Rides Pvt. Ltd. said “Every edition of Blue Fest reminds us why exchange and upgrade matter so much to Nepali riders. 

This year, with the Biggest Exchange Mela, we wanted to make that transition as smooth and rewarding as possible, right from valuation to financing to the moment they ride out on their new Yamaha, ”Alongside the buying experience, the festival offers visitors, test rides with a chance to win prizes, meet-and-greet sessions with riders, creators, and celebrities. Numerous door prizes and free accessories are also up for grabs throughout the six-day event.

The Yamaha Blue Fest runs at Bhirkutimandap, Kathmandu, until Aswin 10. Interested customers can visit the venue directly or contact Yamaha Nepal at 16600111044 (NTC) or 9801345243 (Ncell), with dealership inquiries directed to 9801017300.