Kathmandu, December X, 2025 – Every year, Daraz 11.11, the Biggest Sale of the Year, ushers in Nepal’s most anticipated shopping festival, and this year’s sale delivered extraordinary growth across categories. Beginning at 8 PM on November 10, the event saw massive order surges with over 26% growth than any other Daraz event in 2025, explosive traffic spikes, and a significant lift in first-time online shoppers choosing Daraz for convenience, value, and reliability. At the center of this momentum stood DarazMall, the trusted destination for authentic, verified, and premium brand shopping on Daraz.

DarazMall, a curated space within the Daraz app reserved only for authorized brands, once again proved to be the engine driving high intent conversions and long-term customer trust. Compared to earlier sales, DarazMall brands recorded 25% growth in revenue, 1.4x uplift in items sold and 65% rise in product page visits, outperforming expectations and setting new internal benchmarks. Increased demand for genuine products, robust warehousing and supply readiness, aggressive pricing, and full-funnel digital visibility played a decisive role in accelerating growth.

Across the platform, four DarazMall partners: Xiaomi, Brandhouse, Protein Nepal, and Aiwibi emerged as standout success stories, each showcasing how strategic collaboration, authentic products, and platform-led visibility can unlock massive growth in Nepal’s evolving e-commerce ecosystem.

Xiaomi’s Power-Packed Performance: Consumer Tech That Dominated the Digital Aisles

Xiaomi delivered one of the highest uplift among electronics brands, reporting a 10x growth compared to Daraz 6.6, powered by a strong mix of pricing, visibility, and influencer-driven awareness. A multi-channel communication strategy amplified by affiliates and influencers generated over 3 million views, creating nonstop visibility for their Daraz 11.11 deals. Xiaomi curated compelling price-point offers across its bestselling lineup of Redmi Pad 2, Redmi Watch 5 Active, Redmi Buds 6 Play, and Xiaomi Powerbank, capturing the attention of value-driven buyers.

Its pricing strategy sealed the win, offering average prices 8% lower than the offline market for phones and tablets, and an impressive 25% lower in audio wearables, making Xiaomi one of the most irresistible choices for tech-seeking shoppers. DarazMall’s authenticity guarantee further strengthened buyer confidence, converting high interest into record-breaking conversions during the sale.

Brandhouse’s Fashion Upswing: Adidas, Reebok & Asics Fuel a Multi-Fold Growth Story

Brandhouse staged a remarkable leap this 11.11, achieving 333% growth in orders in comparison to April’s 4.4 sale, backed by top brands, bold assortment expansion and strategic visibility. In the two weeks leading up to the event, the brand added 162 new products with 523 variations, strengthening its line-up for winter and fitness shoppers. Key additions included Adidas sweatshirts and hoodies, Asics shoes and gym wear, and Reebok fitness apparel, along with a refreshed stock of previous bestsellers. Adidas emerged as the hero brand, contributing 45% of overall orders.

Reebok and Asics collectively drove over half of the account’s orders, reflecting strong customer trust in premium global brands. Furthermore, they

will be presenting new arrivals from Levis for discerning clothing shoppers. Brandhouse maximized its platinum partner visibility inside the Daraz app and invested in sponsored social media ads, funnelling high purchase-intent traffic directly to its DarazMall store. With DarazMall assuring authenticity and warranties, customers confidently chose Brandhouse for quality wear and sports lifestyle essentials.

Protein Nepal’s High-Intensity Surge: Fitness Fuel That Hit New Sales Milestones

Protein Nepal powered through 11.11 as Nepal’s fastest growing nutrition brand on DarazMall, achieving almost three times growth compared to Daraz 6.6, driven by aggressive pricing, wide promotions, and influencer activation. Daraz became the platform offering the lowest market prices averaging 30% below offline, creating a massive competitive edge for protein powders and supplements. The brand executed a robust 360-degree promotional strategy including investment on Daraz ads and DMS (Daraz Marketing Solutions) as a platinum partner alongside product ads.

A combined push from Daraz and the brand activated fitness influencers and KOLs, achieving over 2 million reach, energizing fitness enthusiasts across Nepal. With DarazMall’s verified-seller environment ensuring authenticity in a sensitive product category like nutrition, shoppers showed exceptional confidence and repeat interest thus solidifying Protein Nepal as a top player during 11.11.

Aiwibi’s Trust-Led Triumph: Baby Care Essentials That Won Nepalese Parents’ Hearts

Aiwibi, one of Daraz’s most consistent DarazMall brands, delivered an exceptional performance this 11.11, recording 162% growth in orders in comparison to Daraz 6.6, backed by exclusive pricing, new launches, and strong joint marketing. Having begun its Daraz journey four years ago, Aiwibi leveraged 11.11 to strengthen its leadership in baby essentials offering exclusive 16% Flat Discounts with Vouchers Across 71+ products, exclusive deals pulled large volumes of traffic with spillover benefits across premium diaper and skincare lines, joint marketing push through high-impact social media promotions, and Meta campaigns all redirecting shoppers to Daraz.

In addition to that, Aiwibi introduced Baby Milk Formula exclusively on Daraz for 11.11, expanding its premium portfolio. As a platinum partner, Aiwibi invested heavily across digital channels, ensuring high visibility during the sale. The trust associated with DarazMall played a critical role in convincing parents to choose authentic Aiwibi products for their children.

DarazMall: The Engine of Brand Growth in Nepal

From Xiaomi’s electronics dominance to Brandhouse’s fashion momentum, Protein Nepal’s nutrition surge, and Aiwibi’s trust-led expansion, DarazMall proved once again that authentic brands paired with millions of active shoppers create breakthrough opportunities.

Daraz 11.11 continues to be Nepal’s biggest growth moment for brands, and DarazMall stands at the heart of this transformation by connecting shoppers with genuine products and connecting brands with high-value customers.Brands interested in unlocking long-term digital growth in Nepal are encouraged to join DarazMall and become part of the country’s most trusted online shopping experience.